Forbes Councils Web Responsive and Mobile Native
POLLS POST TYPE
By modernizing native web and mobile features, we unlocked a 51% jump in user participation
INTRODUCTIONCommunity.co, a white-label platform powering executive communities for brands like Forbes, Rolling Stone, and Fast Company, needed a new way to drive engagement across its communities. Members were asking for a simple way to spark conversations and gather input.
Year
2024
Duration
12 weeks
Client
Forbes Councils
Categories
Web and Mobile
CHALLENGEGroups were active, but participation often stalled at the “like and scroll” level.
The client needed a way to spark richer conversations and give members a reason to lean in.
SOLUTIONThe solution had to be lightweight, flexible, and fit seamlessly within the existing product flow.
We designed a Polls post-type feature—a clear, intuitive way for group members to ask and answer questions. The design balanced functionality with simplicity:
Simple creation flow that didn’t overwhelm the user
Flexible options for different kinds of groups and conversations
Seamless integration into the product’s existing posting system
The result was a feature that felt natural to use and kept engagement high from the start: designed to make participation effortless while deepening member connections.
OUTCOMEWe reached 70% of our 4-week goal within the first 2 weeks of implementation.
+40% increase in group posts
+42% increase in comments
+51% increase in reactions
The project closed with a retrospective, highlighting successes, identifying challenges, and translating insights into concrete improvements for future work
