Strategic Audit Solutions
FULL SUITE PRODUCT REBRAND
Rebranding SAS Audit360 into a unified, modern software suite for financial recovery.
INTRODUCTIONSAS had the tools—trusted for financial recovery and risk prevention—but their brand no longer matched the strength of their products or the direction of the company. Together, we transformed SAS into AuditSUITE360: a unified, modern suite designed to reflect their innovation, professionalism, and role as a forward-looking technology partner.
Year
2025
Duration
2 months
Client
Strategic Audit Suite
Categories
Rebranding & Identity
CHALLENGESAS’s biggest strength, the depth and reliability of its tools, wasn’t coming through in its branding. Competitors like Xelix, Apex Analytix, and FlexTecs were showing up with cleaner visuals, clearer product architectures, and modern messaging.
Our Goals
Modernize its visual identity to reflect innovation and professionalism
Simplify and clarify its messaging around expertise, reliability, and trust
Create a cohesive brand system that customers could instantly recognize
THE APPROACHInsights →
Client wanted logos that looked as reliable and up to date as they performed
Renaming →
Workshops led to AuditSUITE360 with clear, modern sub-brands
Visual Identity →
New logos and a tech-forward system made SAS feel cohesive and future-ready
OUTCOMEThe rebrand transformed SAS’s product presence from a collection of legacy tools into a unified software suite.
The new identity
Positions SAS as a modern, trusted partner for financial recovery
Strengthens recognition with a scalable brand system built for future growth
Creates differentiation from competitors with customer-centric clarity
“We engaged Niley to assist with our product rebranding initiative and we couldn’t have been more pleased! She listened to our goals and product strategy, considered our company culture and desired emotion, and the results were spot-on. The thoughtfulness and creativity she brought to our project was exactly what we needed. I can’ recommend her more highly!”