Afference
Designing clarity for the future of physical AI.
INTRODUCTIONYear
2025
Duration
5 weeks
Client
Afference
Categories
UX/UI Strategy
Afference is a neurotechnology startup unlocking touch as a new communication channel between humans and AI. As they prepared for their Series A, they needed a pitch deck that could tell a clear, compelling story to top-tier investors.
CHALLENGEThe founders had groundbreaking science and a bold vision, but their story was highly technical and complex.
They needed a way to translate deep research and novel technology into a narrative investors could quickly understand and rally behind.
SOLUTIONI partnered with Afference as design lead and strategist to build their Series A deck from the ground up. I defined the message architecture, structured the storyline, and led research on market positioning and investor expectations.
The result was a 15+ slide deck with a clean, scientific aesthetic—each slide built around one core idea, crafted for clarity, focus, and visual impact.
OUTCOMEThe final deck helped Afference secure $15M+ in Series A funding.
I shaped the narrative and visual direction, turning years of complex neurotechnology research into a story investors could quickly understand, from how the technology works to why it matters.
The work gave the founders a clear, consistent way to communicate their vision, with a visual foundation that now extends across Afference’s website, presentations, and partner materials.
The Afference website work focused on turning technical complexity into a clearer, more human digital experience. After supporting the Series A deck, I helped extend that narrative into the Careers page and broader website direction.
The UX strategy centered on hierarchy, comprehension, and trust, helping visitors quickly understand what Afference does, why it matters, and what it feels like to be part of the team.
“Niley delivers. She learned our business quickly, helped craft a story that was simple and compelling, and built upon our brand to produce high quality content. We will work with Niley from now on.
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